Introducing the AVATR 12: A New Benchmark for Luxury Electric Sedans

At iEV, we are always watching the global EV landscape for emerging brands that push boundaries in design, technology and performance. One of the most exciting new entrants from China is AVATR, a premium EV brand jointly developed by Changan Automobile, Huawei, and CATL. 

Unveiled at the 2023 Munich Motor Show and now on sale in China, the AVATR 12 has quickly become a phenomenon—delivering futuristic styling, advanced intelligent driving, and class-leading fast-charging capabilities. With strong overseas interest building, it's a model Australia should be paying close attention to.

Futuristic Design With a Strong Emotional Identity

The AVATR 12 follows the brand’s “Future Elegance” design philosophy, characterised by clean lines, dramatic proportions and a distinctly sci-fi presence.

Key exterior highlights include:

• Signature Butterfly Front Fascia with ultra-slim C-shaped light blades

• HALO Interaction Display beneath the windscreen, built from 10,500 LEDs showing greetings, emojis and custom messages

• Sleek Coupe-Like Silhouette (5020/1999/1460 mm, 3020 mm wheelbase)

• Frameless doors, hidden handles, privacy glass and optional electronic side mirrors

• No rear window, replaced by a crystal-clear digital rear-view mirror

The fastback rear and wide proportions give the AVATR 12 even more presence than competitors like the Porsche Panamera, making it one of the most eye-catching EV sedans on the road.

A Digital Lounge Interior

Inside, the AVATR 12 takes a technology-first approach, blending luxury materials with minimalist industrial design.

Interior features include:

• 35.4-inch 4K panoramic display spanning the entire dashboard

• Dedicated side screens for the electronic rear-view mirrors

• All-new polygonal steering wheel with multifunctional scroll wheels

• Zero-gravity front seats for both driver and passenger

• Spacious executive-level rear seating, enabled by CATL’s “double energy well” recessed battery design

The cabin is available in Luxury, Elite, and Sport interior themes.

Powered by HarmonyOS 4, the system seamlessly connects with Huawei phones, tablets and the larger smart ecosystem, delivering one of the smoothest infotainment experiences in any EV.

High-Performance EV Powertrain With Ultra-Fast Charging

Built on the CHN intelligent EV platform, the AVATR 12 offers both single-motor RWD and dual-motor AWD configurations.

Power & Performance

• RWD: 230 kW / 370 Nm

• AWD: 195 kW + 230 kW dual motors / 650 Nm

Battery & Range

• CATL high-safety ternary lithium pack

• 94.53 kWh capacity (fully recharges at home with the iEV Premium Wall Charger in under 9 hours)

• 650–700 km NEDC range

Ultra-Fast Charging

• 750V / 800V high-voltage supercharging

• “1 km of range per 1 second of charging” (when connected to Huawei liquid-cooled superchargers)

AVATR and Huawei are now rolling out over 100,000 ultra-fast charging points across China.

Market Performance & Pricing in China

Since its launch in late 2023, the AVATR 12 has achieved:

• 10,000+ deliveries within four months

• #1 sales in China’s 300k–400k RMB luxury EV sedan segment

2024 Models are priced from 265,800  (approx. AUD 56,000).

Why the AVATR 12 Matters for Australia

While AVATR has not yet confirmed an Australian release, the brand’s rapid expansion into overseas markets makes it a strong candidate for future introduction.

Reasons the AVATR 12 could succeed in Australia:

• Growing interest in luxury EV alternatives to Tesla, BMW and Mercedes
  

• Advanced autonomous features rarely seen at this price point

• Bold, futuristic design appealing to early adopters

• Exceptional charging technology suitable for Australia’s long-distance travel

As the Australian EV market matures, brands like AVATR—backed by major automotive and tech giants—may reshape the luxury segment in the next few years.

At iEV, we will continue to monitor AVATR’s global rollout and share updates with our community. Stay tuned for more exciting news to make our lives easier, greener and better!